Google Play looks at all those ASO ranking factors, but its crawlers also look at both the long and short app descriptions. Apple's App Store Doesn’t Rank For App Description TextĪpp description text impacts your app store ranking on Google Play, but not on the Apple App Store.Īpple relies on just the search engine optimization (SEO) strings in the app name, subtitle, and app ID field, plus all relevant keywords. Takeaways: This means that app marketers can begin to focus on more technical elements of ASO instead of worrying about the layout of creative elements on Google Play. Google hopes the added visibility of videos and screenshots will increase browsing behavior and help app publishers increase conversions. In the past, the page layout of Google Play discouraged browsing behavior, as visitors were greeted by a static video that didn’t autoplay and volunteered very little information. Though the app products pages are now more similar, the differences for app marketers will be substantial.Ĭonsider that Google Play has historically driven 67% more installs from “decisive” visitors” as compared to “browsing” visitors, according to StoreMaven. The featured video now sits at the front of the screenshot section, but still doesn’t autoplay, as seen below. The update to Google Play’s app product page lets app publishers show screenshots to visitors without requiring users to scroll down the page. In the end, Google Play appeared more like Apple’s App Store, as seen below. The focus of the redesign was to make apps easier to discover. Google Play rolled out its redesigned app store in October 2018. Google Play’s New Layout Looks Like Apple's App Store Google Play is slower with metadata indexingĪpple App Store allows ratings reset with new versionġ. Google Play emphasizes user experience in rankings Google Play now more closely resembles the Apple App StoreĪpple App Store doesn’t rank for app description text

Here are 5 things you should know regarding ASO for Google Play vs. These may be different for Google Play and the Apple App Store, though. To maximize your ASO, you should pay attention to both the technical backend features and the user experience (UX) factors that determine how visitors browse and acquire new apps. Yet the differences between optimizing for the Apple App Store and optimizing for Google Play are often overlooked. It impacts your rankings in the app stores' charts, how easily users can discover your app, and your app's downloads.Ī variety of factors impact app store optimization (ASO). Optimizing your app store presence is a key aspect of app marketing.

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